How does native advertising differ from traditional advertising?

Native advertising is characterized by its seamless integration with the platform on which it appears, making it blend naturally with the surrounding content. Unlike traditional advertising, which often interrupts the user experience through distinct and separate advertisements, native ads are designed to match the look, feel, and function of the media format they appear in. This design approach aims to provide a less intrusive experience for the user, often resulting in higher engagement rates because users are less likely to perceive the content as overtly promotional.

This subtlety allows native ads to maintain the user's focus on the overall content rather than drawing attention away from it, which is a common trait of traditional advertisements that can disrupt the viewing or reading experience. By mimicking the style of the platform, native ads can improve their effectiveness and deliver relevant content in a way that feels more authentic to the audience.