What characterizes guerrilla marketing?

Guerrilla marketing is characterized by its use of unconventional and low-cost tactics to promote products or services. This approach often leverages creativity and innovation to capture attention in unique ways, making a memorable impact without the need for a large budget. The essence of guerrilla marketing lies in thinking outside the box, engaging consumers in unexpected places, and creating buzz through word-of-mouth and social interactions.

Unlike traditional advertising methods that rely on significant financial investment in high-budget campaigns, guerrilla marketing focuses on strategies that can achieve high visibility with minimal cost. This can include street art, flash mobs, or viral social media campaigns that resonate with target audiences in a more relatable and engaging manner.

While exclusive digital advertising strategies and formal presentations at industry conventions represent more conventional marketing tactics associated with professionalism and substantial financial investment, they do not capture the spirit of guerrilla marketing. Instead, guerrilla marketing thrives on spontaneity and the element of surprise, aiming to create experiences that resonate with consumers in a memorable way.