What does a Call to Action (CTA) typically encourage consumers to do?

A Call to Action (CTA) is a critical element in marketing and promotional materials that prompts consumers to take a specific action that moves them closer to becoming a customer or engaging with a brand. This action could include making a purchase, signing up for a newsletter, downloading an app, or clicking a link for more information.

By clearly defining what the consumer should do next, CTAs guide potential customers through the buying process and create a sense of urgency or excitement. For example, phrases like "Buy Now," "Subscribe Today," or "Get Your Free Trial" make it clear what the consumer should do, thus maximizing the chances of conversion. This strategic approach to prompting action is fundamental to effective marketing campaigns, making it essential for driving engagement and increasing sales.