What is a primary role of the Federal Trade Commission (FTC)?

Study for the Market Promotion Exam. Prepare using flashcards and multiple-choice questions, all with helpful hints and explanations. Get exam-ready with confidence!

The primary role of the Federal Trade Commission (FTC) is to protect consumers from deceptive practices. This involves enforcing laws that prohibit unfair or deceptive acts or practices in commerce. The FTC works to ensure that consumers receive accurate information about products and services, helping them make informed choices and preventing them from being misled or harmed by fraudulent practices. This consumer protection mandate is crucial for maintaining a fair marketplace and fostering trust between consumers and businesses.

The emphasis on consumer protection aligns with the FTC's responsibilities, such as investigating complaints about false advertising or misleading claims and educating the public about their rights. These efforts ultimately support a more transparent and equitable market environment.

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