What is conversion rate optimization (CRO) primarily focused on?

Conversion rate optimization (CRO) is primarily focused on improving the percentage of visitors who take a desired action on a website. This entails analyzing user behavior, understanding what leads them to engage or disengage, and making strategic adjustments to enhance the likelihood of conversion. Desired actions can include making a purchase, signing up for a newsletter, or filling out a contact form.

CRO employs various tactics such as A/B testing, user feedback, and adjusting the user journey to create a seamless experience that effectively guides visitors toward these goals. By auditing and optimizing each step of the conversion funnel, businesses can significantly boost their conversion rates, maximizing the value of existing traffic without necessarily increasing the volume of visitors.