What is the goal of using display ads in online marketing?

The goal of using display ads in online marketing is indeed to promote specific products or services and drive site visits. Display ads are visual advertisements that appear on websites, typically featuring images and compelling messages designed to attract the attention of potential customers. By showcasing products or services in an appealing way, display ads aim to generate interest, increase brand visibility, and encourage users to click through to the advertiser's website. This strategy is essential for driving targeted traffic, raising awareness about offerings, and ultimately improving conversion rates.

Display ads can be tailored to specific audiences using targeting options, which enhances their effectiveness in reaching individuals who are likely to be interested in the products or services advertised. This targeted approach makes display advertisements a critical tool in a comprehensive online marketing strategy, aligning perfectly with the goal of driving site visits and increasing engagement.