What is the primary function of SMS marketing?

The primary function of SMS marketing is to communicate offers and updates via text. This form of marketing leverages the immediacy and accessibility of text messaging to engage customers directly on their mobile devices. SMS marketing is particularly effective for time-sensitive promotions, alerts about special events, flash sales, and important updates from businesses. The concise nature of SMS allows marketers to deliver brief but impactful messages that can prompt quick customer action, whether it’s redeeming a discount, signing up for an event, or simply being informed of new products.

While newsletters and video advertisements serve their own purposes, they are generally more complex and time-consuming forms of communication, which don't align with the succinctness and efficiency of SMS messaging. Additionally, SMS marketing does not aim to replace email marketing but rather serves as a complementary strategy; both can be used effectively in a well-rounded marketing approach, addressing different customer preferences and engagement patterns.