Which of the following is an example of in-game advertising?

Study for the Market Promotion Exam. Prepare using flashcards and multiple-choice questions, all with helpful hints and explanations. Get exam-ready with confidence!

In-game advertising refers specifically to the integration of advertisements within a video game environment. Featuring brand logos in a racing game serves as a seamless example of this practice, as the logos are directly incorporated into the game's graphics or environment, enhancing the realism of the gaming experience while promoting the brand.

This technique allows players to encounter the advertisement during gameplay, making it a more immersive form of marketing compared to traditional media methods. By having logos on cars, tracks, or billboards within the game, players are repeatedly exposed to the brand without interrupting their gaming experience.

In contrast, placing ads in social media feeds and launching TV advertisements during game broadcasts are examples of external marketing strategies that do not occur within the game itself. Sending push notifications via mobile apps operates in a similar external capacity, engaging users outside the context of their gameplay experience. Thus, option B precisely matches the definition of in-game advertising.

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