Which of the following is an example of programmatic advertising?

Programmatic advertising refers specifically to the automated process of buying and selling online advertising space, primarily through the use of real-time bidding on ad impressions. This method leverages data and algorithms to optimize ad placements based on various criteria, such as user behavior, demographics, and even time of day, allowing advertisers to reach their target audience more efficiently.

Bidding on ad impressions across multiple digital platforms exemplifies this concept perfectly. It showcases how advertisers can use technology to dynamically purchase ad space, making decisions based on real-time data rather than engaging in traditional negotiation or fixed-price transactions. This not only speeds up the ad buying process but also increases the effectiveness of ad campaigns by ensuring that ads are placed where they are most likely to reach interested consumers.

Other options presented do not embody the principles of programmatic advertising. For instance, purchasing newspaper ads or negotiating positions directly lacks the automated and data-driven characteristics that define programmatic strategies. Similarly, promoting products through traditional TV commercials is a conventional approach that does not involve digital bidding or dynamic optimization. Therefore, the correct choice highlights the unique nature of programmatic advertising as a modern and efficient method of ad placement in the digital landscape.